To boost the competitiveness of companies in the media sector, the center promotes innovation and enhances research and development in the sector. Barcelona Media bases its work on the integration of groups of R+D+i and laboratory services to collaborative projects with companies and institutions.

Legally, Barcelona Media is a nonprofit foundation (Fundació Barcelona Media Universitat Pompeu Fabra), the Board of Trustees is composed of representatives of companies in the sector of communication between universities and public administration.

Barcelona Media is to build a center for research and transfer of first line, and as an international communication sector.

The mission of Barcelona Media - Innovation Centre is to increase the competitiveness of the media sector and communication, taking both the technology and content, through two main axes:

• Enhancing research and development (R & D)
• the promotion of innovation in the development of new products and services and in the implementation of more efficient production processes.

The center works to be:

• A transfer model for the industrial sector of the media.  and universities and research centers.
• A model for dialogue between government and industry through which channel of R + D + i
• A model for technology center for the communication sector.