Organizations must seize the moment, find the opportunities of the situation, knowing that the situation affects all, but while some try to cope, others take the opportunity to be strengthened, redesigned and take strength to move in a better position than its competitors when the crisis goes away.

It is a time of change, but change must be a proactive, driven by us. If you do not try to control us, the situation will change us in a reactive manner against our will.

The advantage of business today is based on two skills: the ability to learn and the ability to change.

But you have to change intelligently, being innovative to exit this situation with an enhanced competitive advantage or a new that we had at the beginning of it.

This intelligence inevitably involves our ability to harness all the creative and that includes both personal and organizational level, to innovate successfully.

Most companies try to squeeze every last drop of their capacity of thinking based on reason, knowledge and past experience, but do not take advantage of a neuron or creative ability to imagine and design the future.

It has reached a point of efficiency, to squeeze the most of the processes and their costs and "touching bone." The approach must be completely different to that used in recent times. It should minimize the denominator of the income statement but do not forget to maximize the numerator, and the talent part of it. It will be necessary, however, break many paradigms that block our potential.

We need creative people and teams, able to develop ideas and overcome the barriers that we are in day to day, mainly acquired habits and fear of change.

Therefore innovation is not a luxury but a necessity. The ability to innovate organizations (SMEs, large enterprises, public administration, institutions, social organizations, ..) has become a vital competition.

But this requires a thorough knowledge to make optimal use of the creative, concepts, how to develop creative and innovative culture in the organization, how to use creativity tools in every situation, how to use the results of creative endeavors adding value to our organization and our clients and thus become a truly innovative organization.

"There is no clearer sign of insanity doing the same thing over and over again and expecting different results" Albert Einstein