Strategic areas
1.d-Health
Strategic action for the effectiveness of medical treatment, the efficiency of health centres, and a umanized environment for the patient/client and staff. It complements actions for the medical product design and services design.
2.City
It deals with the design of solutions for pub-lic spaces in relation to mobility and town planning. It encompasses the design and implementation of models, services and urban elements that enable citizens and tourists to interact with a sustainable, efficient and accessible urban environment.
3.Integral business models
It searches for models that integrate prod-uct and service design, thus providing a direct marketing channel to the consumer within those areas where distribution is highly concentrated, such as mass consumer goods. This model enables companies to acquire market intelligence through
direct customer contact, thus being able to communicate brand value throughout the whole chain: the product itself, the buying experience and the service.
4.Experiences in Transport
It seeks for a new direction in the interior and service design related to individual and collective transport, enhancing the passenger’s experience and increasing the competitiveness of the various means of transport and manufacturing companies.
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Services
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Agenda
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Industry news
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La experimentación llega al punto de venta
La necesidad de ofrecer nuevas experiencias al cliente va en aumento
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L'exportació es consolida com a principal motor del creixement de l'economia catalana
Les exportacions catalanes confirmen el seu dinamisme i han crescut un 18% durant els 11 primers mesos del 2010
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Reforman la plaza Orwell contra el incivismo
El Ajuntament elimina los escalones para evitar el botellón y el consumo de drogas
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